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Web Analyst ( British Sky Braodcasting) based in London
 Posted on: 12/14/2010
By: Hussain Ahmed ,
Category: Miscellaneous Read more..

We are looking for a web analyst who is able to combine thorough research and analysis with out of the box thinking to help shape our future online & interactive television portfolio of products & services.

You will be responsible for delivering the online & interactive reporting requirements for the online & interactive group, including production of dashboards, managing benchmarking activity, and engaging with business stakeholders on ad hoc reporting & analytics requests.  In addition, you will work with the other reporting teams, (Marketing Strategy team, Online Business Unit, data warehouse etc) within our company and help facilitate cross departmental knowledge, as well as business stakeholders from these other teams.

You will work cross functionally with a team of passionate editors and product & proposition managers to help to bring expertise and insight into these areas.

As such, you’ll be highly passionate, analytical, finely tuned to the needs of the market, be comfortable working with 3rd parties & cross functional teams. You will have performed in a similar role , and have significant hands on experience using  reporting & analytic tools such as Omniture SiteCatalyst and HBX, Comscore, Google Analytics.

We’re looking for experience gained in a similar role, likely within an operational, marketing / product management company within a consumer orientated environment and you should be able to demonstrate a good mix of conceptual thinking coupled with hands on delivery.

Primary responsibilities of the role:

  • Work with stakeholders to build the reporting requirements for online & interactive
  • Ongoing delivery of dashboards, benchmarking and 'live site’ usability studies
  • Analysis of market trends, creating and establishing benchmarks
  • Helping to ensure that user metrics / predictions are realistic and being met and ensuring we have measurement of performance of products and services
  • Working closely with Editorial and Product Development teams to optimize reporting ability and data driven development.

Essential skills:

  • 2+ years experience in a sophisticated marketing / product management / proposition / concept development role within a consumer orientated environment
  • Hands on experience of reporting tools such as Hitbox, Omniture, Comscore, Google Analytics
  • Your likely background is to be in online consumer facing business or interactive television, or within telecommunications / ISP, or a high volume consumer technology
  • Demonstrate a good mix of conceptual thinking coupled with hands on delivery
  • Familiarity with the key issues in new multi-channel environments
  • Excel, PowerPoint, Word and Outlook
  • Experience of interpreting research and extracting valuable insights

Personal Profile:

  • Highly motivated individual with a proactive approach and demonstrable enthusiasm
  • Ability to work to very short deadlines and remain flexible whilst working in a fast-changing environment
  • Team player, taking responsibility for your own deliverables but being aware of and supporting other members of the team
Labels: Jobs in London

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