ORIC-Professional Development at COMSATS Institute of Information Technology (CIIT), is organizing a 3-day Training on "Building Strong Pharmaceutical Brands", on 23 – 25 May, 2017 at its Islamabad Campus.
The Pharmaceutical Industry in Pakistan is seemingly active in marketing “Products” quite aggressively. However, barring few MNCs, the majority is not “Branding” their products. Giving molecules a name and focusing on obligatory marketing through sales is name of the game. Generics are gaining momentum at cheaper prices.
Never before, had the Pharmaceutical Industry realized, so intensely, the importance of branding their drugs. Creating an image in the mind of Doctors and Patients, by establishing a relationship between them and the drug, is now being viewed with renewed vigor in developed markets. With concerns about clinical efficacy, safety and side effects taking center role, intangible psychological benefits are taking prominence in acquiring market leadership and higher margins.
This workshop would unveil branding tools and laws, as to how “Brand Contract” at various levels may create all the difference. It’ll also discuss how to decrease dependency on traditional local modules making a transition to on-line, interactive and visual media. Mr. Akhtar Mahmud a veteran branding expert and affiliate of IBA will be the resource person of the workshop.
The investment for the workshop is Rs. 25,000/-. However, 20% early bird discount is available for all participants registering up-to 5th May 2017, and a 25% group discount is available for groups of more than 3 professionals hailing from the same organization. Further details of discount policy are listed in the workshop brochure.
Interested persons may register at the ORIC-PD website (http://ww3.comsats.edu.pk/oric-pd) by clicking "REGISTER"and submitting a brief form or alternatively may email email@example.com
For further inquiries please email Abdul Majid Qureshi (firstname.lastname@example.org) orCall +92-340-0505570.
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