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  • Tuesday, November 16, 2021

  • CUI

  • Shama Munir

The Department of Management Sciences organized a Seminar on “Marketing Evaluation in the Digitization Era" on November 9, 2021 under the coordination of Assistant Professor, Dr. Amer Rajput.
Dr. Amer Rajput welcomed the guest speaker, Dr. Abu Bakar Abdul Hamid, Professor of Marketing and Supply Chain Management from Putra Business School, Malaysia. The Guest speaker shared his insights about marketing evaluation in the digitization era and presented the major tenets of modern marketing in consideration of major new technologies in this digitization era.He concluded with suggestions on marketing of the future.
The Director Campus, Prof. Dr. Muhammad Abid,T.I, Senior Faculty members, Dr. Saqib Gulzar Chairperson Department of Management Sciences, Dr. Abdul Qayyum Khan, Head Management Sciences Department and a large number of students attended the seminar.
The Director, CUI Wah Campus in his concluding remarks shared his vision about the developments of digitization era and presented CUI Wah Campus souvenir to the respected Prof. Dr. Abu Bakar with vote of thanks.
Dr. Amer Rajput thanked the guest speaker, Director Campus, Chairperson and Head of the Department and appreciated the department’s efforts in organizing seminars in his concluding remarks.


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Seminar, Marketing, Digitization era