Zoya Wajid Satti


Management Science , Attock Campus
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Zoya Satti is doing PhD in Management Sciences (Marketing) from Bahria University, Islamabad. Her current research interests focus on: consumer behavior, sensory marketing, celebrity endorsements, consumer-brand relationships, e-marketing, patient empowerment and knowledge management. Zoya has publications in local and impact factor journals. She was working in a bank before joining COMSATS University Islamabad. She had joined COMSATS University Islamabad (Attock) in September, 2016.

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